Ofsted Good GP Colour

Birmingham Road, Kidderminster, Worcestershire, DY10 2BY

School Office - 01562 822929


Why should you study Enterprise and Marketing?

This qualification is for learners aged 14-16 who wish to develop applied knowledge and practical skills in enterprise and marketing. It is designed with both practical and theoretical elements, which will prepare learners for further study of qualifications in enterprise, marketing or business. For example, learners may progress onto OCR’s Level 3 Cambridge Technicals in Business that we study in the 6th Form at HTS or prepare pupils for apprenticeships and eventually employment. Anyone with an interest in Business at any level should enjoy and benefit from this course.


What is the course structure?

There are three mandatory units

Unit R064: Enterprise and marketing concepts

Students explore the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers.

Unit R065: Design a business proposal

Students are presented with a business challenge from which they create a researched and costed business proposal. They will carry out market research, present data, use idea generation tools, seek and act on feedback, and cost their proposals. In their work on this unit they will develop their self-assessment, collaborative working, creativity, numeracy, research and evaluative skills.

Unit R066: Market and pitch a business proposal

Students prepare for and pitch the business proposal that they developed in the previous unit. They develop a brand identity and investigate how best to promote their product and then plan, practise and finally deliver their pitch. Afterwards they review both their performance and their business proposal. This will help develop their analysis and self-evaluative skills as well as those relating to self-presentation.

The first unit is assessed through an external examination in the summer of year 10, you will study the theory for this exam in the first term of Year 10 and then revisit it before the exam in the summer term for revision and exam preparation.

The second unit is assessed as a piece of coursework which you begin in the Spring Term of Year 10, it is around a case study business example and how you would go about starting and advertising that business, this year it is a Pizza Shop.

The final unit is also a piece of assessed coursework and will involve students doing a presentation about the business studied in the 2nd unit.

Skills used in Enterprise lessons in Year 7 to 9 will prove useful here in particular.